![]() SEO – it’s important that your chosen software gives you the tools to rank in Google and other search engines.Support & customer experience – some tools are open source with no central support options, while others come with 24/7 support – make sure you understand what you’re getting.With others, you might need to purchase the software from the company that creates the CMS. Some are free and open source, but you’ll need to pay to host them. Pricing – every CMS has costs associated with it.When choosing a CMS, here are some of the most important features to consider: The upside of this “headless” approach is that you can use your content pretty much anywhere, from a website to a mobile app and more.Ī headless CMS requires a lot more technical knowledge to implement but gives you more flexibility for how and where you use your content. Then, you can build your own frontend by querying data via an API. With a headless CMS, you’ll use your CMS to manage all of your content on the backend. In the list below, you’ll see another term: headless CMS. Or, it could be multiple types of content at the same time! A good CMS platform can help you manage as many different types of content as you need. You can think of a blogging platform as a CMS for one specific type of content ( blog posts), while a CMS can help you manage virtually any type of content.įor example, the “content” in your CMS could be: For example, if you publish a blog post, the CMS will automatically display it at the top of your blog page and add a timestamp.Ī CMS is more flexible than just a blogging platform, though. ![]() 30-day money-back guarantee.Ī CMS also handles organizing everything on the frontend of your site. Enjoy 4 months of free hosting with an annual WordPress plan. To watch a demo of both products, or to contact our team with questions, go to / cmssync. O ur cross-cloud consultants have a proven track record of helping enterprises around the world drive maximum ROI from their digital marketing campaigns. Horizontal Digital’s award-winning Salesforce practice would love to weigh in. This app eliminates an extra step - helping you get campaign s out the door as swiftly as possible. On the other hand, if you’re looking for a lightning- quick way to drop web content into an email, CMS Syn c is the app for you. This app’s dashboard lets you view all your connections into Marketing Cloud business units at a glance - making it easy to send different content to different audiences. Are you using Marketing Cloud to launch omnichannel campaigns? CMS Connect is probably your best bet. With CMS Sync, there’s no need to go through the syncing process. On top of all the benefits of syncing content, this application is also enterprise-ready - giving you the ability to sync content across multiple business units inside of Marketing Cloud.ĬMS Sync : Custom content block within Marketing CloudĬMS Sync, our premier solution, is a custom content block in Marketing Cloud that allows you to dynamically reference content within Salesforce CMS - you simply drag and drop images right into the email you’re building. You can either sync files over automatically with the built-in timer or transfer them with the click of a button. Instead of manually downloading images, documents, and other assets from Salesforce CMS and uploading them into Marketing Cloud, everything is automated. CMS Connect : One-stop content management for Marketing CloudĬMS Connect offers a native way to integrate content between Salesforce CMS and Marketing Cloud. Let’s go over both products and review when and why you should use each one. These two apps eliminate the hassle for companies and ensure their brand shines through during the marketing campaign buildout and deployment process. Say goodbye to the hassle of downloading and uploading files between the two platform s with an out – of – the – box solution t hat enables you to manage your content in one pla c e, accelerating the time it takes to build and deploy your campaigns. S o, we partnered directly with the Salesforce product team to create a wonderfully simple way to sync content from Salesforce CMS into Marketing Cloud. Īt Horizontal Digital, we ’ve been working in the CMS space for 15 years, and we’ve come across this pain po int often. ![]() Many marketers know the headache of downloading image s from the ir content management sys tem ( CMS ) and upload ing them for an email send - only to discover that a pixel is out of place or the text doesn’t line up. Building digital marketing campaigns can be a chore. ![]()
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